About Bixa Research

Bixa Research is a Washington DC–based market research firm headquartered in Alexandria, Virginia.

We specialize in qualitative and quantitative research that helps organizations understand customers, evaluate products, test messaging, and make confident strategic decisions.

Our work includes customer interviews, focus groups, large-scale surveys, segmentation studies, UX research, and brand tracking. While our headquarters are in the Washington DC metro area, we conduct research across the United States and internationally.

Bixa partners with companies, startups, nonprofits, and associations that want clear, decision-ready insights grounded in real customer perspectives.

What Bixa Research Does

Bixa designs and executes custom research programs to help organizations answer critical business questions.

Common types of research we conduct include:

Our research programs often combine qualitative and quantitative methods to provide both deep understanding and statistically reliable insights.

Research methods we use

Bixa conducts both qualitative and quantitative research using a wide range of methodologies. These include:

Qualitative research

  • In-depth customer interviews

  • Focus groups

  • Video diary studies

  • Usability testing

Quantitative research

  • Large-scale surveys

  • Segmentation analysis

  • Brand tracking studies

  • MaxDiff and conjoint analysis

  • Pricing research using methods like Van Westendorp and Gabor-Granger

These methods allow organizations to understand not only what customers do, but why they do it.

Our approach to research

At Bixa, we firmly believe that research should guide real business decisions.

Too often, research results in interesting findings—but unclear action. Our approach focuses on translating research insights into recommendations that leaders can confidently act on.

We design each project to answer the specific decisions a team needs to make, whether that involves evaluating a new product concept, refining brand positioning, understanding customer behavior, or improving the user experience of a digital platform.

Our work combines methodological rigor with practical business insight, helping organizations move from data to decisions.

Industries we work with

Bixa works with organizations across many industries, including:

  • Technology and SaaS

  • Consumer products and retail

  • Financial services and fintech

  • Healthcare and health technology

  • Professional services

  • Associations and nonprofits

While industries vary, the common goal is the same: gaining a clearer understanding of customers and markets.

Why Hire Bixa For Your Market Research And UX Research

Bixa is a market research and UX research firm based in the US that helps businesses uncover the customer insights they need to build smarter products, improve user experiences, and craft more effective marketing strategies. We deliver actionable data rooted in real customer behavior—helping you prioritize features, test messaging, segment audiences, and boost customer satisfaction.

Whether you're launching a new product, optimizing an existing experience, or expanding into new markets, Bixa turns deep customer understanding into clear, strategic guidance that drives growth.

Our biggest differentiator? Quality over speed.

We don’t just check the research box—we deliver insights your team will actually use.


Why companies choose Bixa:

  • Audience segmentation that goes beyond demographics to reveal motivations, behaviors, and decision drivers

  • Actionable insights, not just data: our findings are designed to be used, not shelved

  • Mixed-method expertise in qualitative and quantitative research, including in-depth interviews, video diary studies, usability testing, and surveys to help identify trends, prioritize product features and messaging, improve pricing strategies, and more.

  • Flexible, collaborative approach that integrates seamlessly with your product, marketing, sales, growth, and internal research teams

  • Trusted by leading brands to uncover insights that drive growth including Google, Cvent, IBM, Citi Ventures, The Atlanta Journal-Constitution, international and nationwide professional associations, and fast-growing startups.

Meet the Founder

Sarah Weise is the founder and CEO of Bixa Research.

Sarah is a market research strategist who has conducted research for organizations ranging from startups to Fortune 500 companies. Her work focuses on helping teams uncover meaningful customer insights and translate research findings into clear business decisions.

In addition to leading Bixa, Sarah develops educational content and courses focused on market research methodologies and the practical application of customer insights in business strategy.

Under her leadership, Bixa has conducted research across industries including technology, consumer products, healthcare, and financial services.

Photo of Sarah Weise, Founder of Bixa Research an award-winning market research company.

Frequently Asked Questions

  • A market research firm helps organizations understand customers, markets, and competitors through qualitative and quantitative research methods such as interviews, surveys, segmentation studies, and brand tracking.

  • Bixa Research is headquartered in Alexandria, Virginia in the Washington DC metro area and conducts research projects across the United States and internationally.

  • Bixa conducts qualitative research such as customer interviews and usability testing as well as quantitative research including surveys, segmentation studies, brand tracking, and pricing research.

  • If you're exploring market research for your organization, you can learn more about our services here:

  • Bixa is headquartered in Alexandria, Virginia in the Washington DC metro area.

    From this base, we conduct research projects throughout the United States and internationally.

    Our work often combines:

    • remote interviews and usability testing

    • nationwide survey research

    • in-person research in major metropolitan areas

    You can learn more about our geographic reach on our locations page.

  • Bixa partners with organizations that want a deeper understanding of their customers and markets.

    Our clients include:

    • growth-stage startups

    • mid-size companies

    • global enterprises

    • nonprofits and associations

    Many organizations work with Bixa when they need research to guide important decisions such as product launches, brand positioning, customer experience improvements, or new market expansion.

  • Collaborative, honest, and straightforward. We're here to guide the process, bring ideas to the table, and keep things moving.

  • If you'd like to discuss a research project or learn more about how Bixa works, we'd be happy to connect:

    Start a conversation

    Send us a message