Bixa | Our Expertise

Brand Tracking Agency for Market Research

You don’t need another brand tracking agency that generates cookie cutter reports. At Bixa, we pride ourselves in customized, ongoing market research. Our goal? To deliver you with actionable insights on your brand health metrics.

With Bixa, you don’t get just another report, you get real solutions. Our custom brand tracking services are crafted to get you from the “what” to the “why”:

  • Brand awareness: When your target audience thinks about your brand

  • Brand perception: How your target audience feels about your brand

  • Purchase intent: How likely your target audience is to buy

  • Competitor analysis: Why your brand vs. a competitor?

  • Changes over time: What drives changes in brand awareness, brand perception, etc.?

Schedule a research strategy call

We talk through your goals and recommend an approach. No sales pitch. Just a smart, honest conversation with a senior researcher.

Why Bixa for Brand Tracking Market Research?

Most brand tracking programs give you dashboards. We give you clarity. At Bixa, our brand health tracking programs are built to help you make decisions—not just monitor metrics. That means thoughtful study design, real human insight, and reporting that cuts through the noise.

A beige wall covered with colorful sticky notes, photos, and printed documents. The notes include handwritten and printed text on pink, yellow, green, and blue papers, with topics related to bikes, safety, and transportation. Some notes have diagrams and charts, and there is a green leafy plant partially visible in the foreground.

  • We don’t rely on scraped data or automated outputs. Our team conducts primary research with real participants—and manually codes qualitative insights to capture nuance that AI misses.

    The result: increased clarity into the why behind your brand’s perception.

  • No two brand tracking programs are the same. We design each tracker around your specific goals, audiences, and decisions—so every metric actually matters.

    Whether you’re focused on growth, repositioning, or protecting brand equity, brand tracking research is built to support.

  • Brand tracking can generate a massive amount of data. We focus on what’s meaningful.

    Every report is designed to surface:

    • What’s changing

    • What’s statistically significant

    • What requires action

    No bloated decks. No unnecessary charts. Just the insights your team needs to move forward.

  • We don’t just hand over a report and disappear. We work with your team to interpret findings, align on implications, and decide what to do next.

    That means your brand tracker becomes an active decision-making tool—not a passive measurement system.

  • As your business changes, your tracker should too.

    We continuously refine your brand tracking program—adding new questions, testing new hypotheses, and adapting to shifts in your market—so your insights stay relevant and actionable.

Our Process

What we measure in brand tracking surveys

A strong brand tracking program goes beyond awareness. At Bixa, we measure the full picture of brand performance—across perception, behavior, and competitive context—so you can understand not just what’s happening, but why.

A hand holding a Starbucks coffee cup with a holiday-themed sleeve against a blurred cityscape with colorful lights at night.

  • 1. Core Brand Health Metrics

    • Awareness, familiarity, consideration

    • Preference and purchase intent

    • Net Promoter Score (NPS) and loyalty

    • Brand trust and emotional connection

  • 2. Brand Perception & Sentiment

    • How customers describe your brand (in their own words)

    • Emotional associations and brand meaning

    • Drivers of trust, skepticism, or indifference

    • Differences across audiences

  • 3. Competitive Benchmarking

    • Awareness and consideration vs. competitors

    • Share of mind and positioning

    • Strengths, weaknesses, and gaps

    • Movement over time

  • 4. Trends & Performance Over Time

    • KPI movement wave-over-wave

    • Campaign and launch impact

    • Shifts in customer expectations

    • Early signals of change

Case Study: Bixa as a Trusted Research Partner

  • logo for financial services company

    Acorns Case Study: Tracking brand health and campaign impact for three Fintechbrands, across two continents


    Acorns  is a financial app that makes investing and saving money easy for adults and kids. Bixa partners with Acorns to run a comprehensive quarterly brand tracking market research program across Acorns, Acorns Early, and GoHenry—tracking performance across multiple brands, audiences, and markets over time.

    Each wave measures a robust set of brand health KPIs, including:

    - Brand awareness
    - Brand consideration
    - Brand perception
    - Brand loyalty
    - Conversion rates (for Acorns + competitors) at each part of the funnel
    - Net Promoter Score (NPS)

    … alongside deeper diagnostics around trust, differentiation, and customer sentiment. The result is a highly complex quantitative dataset that captures how each brand is performing individually, and in relation to one another.

    But the real value isn’t just in the data—it’s in what comes next. Bixa distills mountains of longitudinal data into clear, executive-ready reports that highlight what’s actually changing, what’s statistically meaningful, and what requires action. Every deliverable is designed to cut through noise—surfacing the most important insights without overwhelming stakeholders. The result is an ongoing system for monitoring brand health and making confident, informed decisions quarter after quarter.

    Outcomes:
    - Custom executive-ready reports with topline insights plus deep links into the data in case a stakeholder wishes to explore the data in greater depth
    - 3-5 actionable next steps
    - Answers to specific questions asked or clear direction for upcoming business decisions

  • GOLFZON client logo

    GOLFZON Case Study: Quarterly tracking to benchmark performance & guide growth


    Bixa partners with GOLFZON America to run an ongoing quarterly brand health tracking research program. We started with a baseline study and continued with consistent measurement over time. Each wave tracks key KPIs including:

    - Brand awareness
    - Brand consideration
    - Brand perception
    - Favorability

    … while benchmarking performance against competitors in the golf simulator and broader entertainment landscape. It also contains a section for flexible questions to test top priorities, concepts, or brand messaging for the quarter. In the past these have included research on:

    - Golf pros to include in GOLFZON’s band ambassador program
    - Concept testing for urban golf experiences like City Golf
    - Understanding how golf lessons fit into a simulator environment

    Over time, the tracker gives GOLFZON a clear view of brand momentum and competitive position within a niche but growing category—including how awareness and perception compare to both direct golf simulator competitors and broader entertainment options. We track how factors like innovation, realism, and overall experience are influencing brand perception, and where GOLFZON has room to strengthen differentiation.

    Each wave is built to inform real decisions around marketing, partnerships, and expansion, with focused readouts on where to invest, how to position the brand, and which audiences to prioritize. Rather than a static report, the tracker functions as a decision-making tool—helping the team stay aligned on what’s driving growth and where to focus next.

    Outcomes: 

    - Uncovered brand visibility gaps
    - Renewed emphasis on key differentiators
    - Identified new regional market opportunities
    - Created emotional hooks for new audiences

  • Vention client logo

    Vention Case Study: Ongoing brand tracking research to measure positioning and trust in an AI-driven market


    Bixa partners with B2B professional services company Vention on an ongoing brand health tracking program to understand how SMB and enterprise buyers perceive their brand in a rapidly evolving, AI-driven software development landscape. Each wave measures key KPIs including:

    - Brand awareness
    - Brand consideration
    - Brand perception
    - Brand momentum over time
    - Cross-tabs and sub-groups to track differences in specific regions, demographics, personas, and psychographic differentiators

    … alongside deeper diagnostics on how buyers evaluate AI capabilities, expertise, and delivery models.

    The tracker is designed to capture real buyer decision dynamics—including how Vention compares to boutique firms, large legacy providers, and emerging AI-first competitors. We measure which positioning themes resonate, what signals build credibility, and how perceptions of risk, quality, and innovation shift over time.

    Bixa translates these findings into clear guidance on how Vention should position itself in-market, including which AI narratives to lean into, how to differentiate from both legacy firms and AI-native competitors, and where brand messaging is creating confusion or friction. Each wave is designed to directly inform website messaging, sales conversations, and go-to-market strategy—ensuring the brand reflects how buyers actually evaluate partners, not just how the company wants to be seen.

    Outcome: 

    - Refined targeting
    - Optimized sales messaging including Vention’s current Peace of Mind Promise
    - Enhanced competitive strategy

Tell us about your brand tracker needs

OUR PROCESS

Bixa’s Brand Trackers are Built for Action

Every metric ties back to a decision. We design brand tracking programs around what your team needs to know—and what you need to do next.

At Bixa, when we present the story of your data, we make sure to:

  • Provide a clear interpretation of what’s changing and why

  • Focus on statistically meaningful shifts

  • Make recommendations tied to marketing, product, and brand strategy

  • Never give you a massive data dump. Bixa’s executive-ready brand health reports give your team the ability to process the data with space to align, discuss, and decide on next steps

People discussing charts in a group setting

Brand health tracking FAQs

  • Brand health tracking is an ongoing research program that measures how your brand is performing over time. It typically includes metrics like awareness, consideration, brand perception, trust, and loyalty—along with competitive benchmarking—to understand where your brand stands and how it’s changing.

  • Without a solid understanding of your brand’s perception, it is difficult to know how best to grow and improve your brand. We develop the information you need with our mixed method studies (quantitative, qualitative, etc.).

    Our goal: To give you the resources you need to develop a strong brand strategy that resonates with your target audience.

  • Most companies run brand tracking studies quarterly, though some opt for monthly tracking in fast-moving markets. Quarterly tracking strikes the right balance—frequent enough to detect meaningful shifts, but spaced enough to avoid noise and survey fatigue.

  • A strong brand tracking program includes a mix of core KPIs and diagnostic metrics. While some of these measures are standard, they should be customized to your business and the decisions your team intends to make based on the data:

    • Brand awareness, familiarity, and consideration

    • Brand perception, trust, and sentiment

    • Net Promoter Score (NPS) and loyalty

    • Purchase intent and preference

    • Competitive benchmarking and share of mind

    The exact metrics should be tailored to your business goals.

  • Yes. Brand tracking doesn’t just measure performance—it helps refine it.

    By understanding how your brand is perceived, what resonates, and where gaps exist, you can adjust your positioning, messaging, and campaigns to better connect with your audience.

  • Brand tracking is ongoing, measuring brand performance over time. Brand lift studies are campaign-specific, measuring the impact of a particular marketing effort.

    Many companies use both—brand tracking for long-term trends, and brand lift studies to evaluate specific campaigns.

  • A typical brand tracking program begins with a baseline study, which typically takes 8 weeks, depending on complexity. Once established, ongoing waves are faster to field and analyze.

  • Social listening relies on publicly available data, which can be noisy, biased, or incomplete.

    Bixa conducts primary research with your actual target audience, asking structured questions and probing deeper through qualitative methods. This results in more accurate, nuanced insights into how your brand is perceived and why.

  • Costs vary depending on sample size, audience complexity, and frequency.

    Most programs are designed as ongoing quarterly engagements, with pricing tailored to your specific goals. Bixa works with you to design a program that balances depth, rigor, and budget.

Take the first step to start your brand tracking program

If you’re ready to understand how your brand is performing—and what to do next—we’ll design a tracking program around your goals, audience, and timeline. Use the calendar to the right to book a call with a researcher.

Whether you’re starting from scratch or improving an existing tracker, the expert research team at Bixa can help you build a system that gives you clear, decision-ready insights quarter after quarter.

A 3D wireframe isometric illustration of interconnected cubes extending in multiple directions.
A black background with a 3D geometric pattern of interconnected outlined cubes, creating a wireframe illusion.