LOCATIONS

Bixa is headquartered in the Washington DC metro area — built for national and international research

Bixa is a Washington DC–based market research firm headquartered in Alexandria, Virginia. From our DC metro base, we design and execute qualitative and quantitative research for organizations across the United States and internationally.

Our core services include market research, product and UX research, and ongoing brand tracking programs. We partner with organizations to clarify positioning, evaluate product experiences, measure brand perception, and inform strategic decision-making.

While our roots are in the Washington, DC region, our work is built for national and global scope. We conduct in-person research throughout the DC metro area and deploy large-scale surveys, segmentation studies, brand tracking initiatives, and specialized recruitment efforts nationwide and abroad.

Work With Us

We serve clients throughout:

We have conducted research initiatives for organizations headquartered in New York, California, Georgia, Michigan, Arizona, New Jersey, North Carolina, Louisiana, Washington DC, and Virginia, as well as international markets including Canada, the United Kingdom, Brazil, Australia, and India.

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Our headquarters is located in Northern Virginia, a few miles outside of Washington, DC:

Bixa Research
5810 Kingstowne Center, Suite 120
Alexandria, VA 22315
United States

Award-winning market research serving companies in the Washington DC metro area, across the US, and abroad.

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Modern market research does not require a local physical presence in every city. Bixa is a Washington DC market research firm, and our research team operates using a flexible research model that allows us to conduct studies nationally and globally.

Depending on the project, we:

  • Conduct virtual in-depth interviews and focus groups

  • Deploy nationwide quantitative surveys

  • Recruit specialized B2B and consumer audiences

  • Travel for in-person sessions when needed

  • Moderate hybrid research studies

  • Coordinate international translation and localization

This approach allows us to deliver rigorous research while remaining efficient, responsive, and scalable.

Modern market research — based in DC, available anywhere

Bixa conducts research across all U.S. regions. We regularly recruit participants from:

  • Major metropolitan markets

  • Mid-size cities

  • Rural communities

  • Highly specialized B2B segments

Our survey research, segmentation studies, pricing research, brand tracking, and qualitative interviews are designed to reflect diverse geographic representation when required.

While we may be based in DC, we can recruit participants around the world. Bixa’s panel boasts over 500,000 participants across the US, Canada, and UK. We also work with national and local recruiting partners for specific geographies or hard-to-reach segments.

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Washington DC Metro area market research — firms we work with

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Nationwide research across the United States

As a Washington, DC–area research firm, we frequently work with:

  • Associations and professional organizations such as ACS (American Chemical Society) and the AAMFT (American Association for Marriage and Family Therapy)

  • Political organizations such as She Should Run

  • Federal government with contracts at the IRS, VA, US Army, and CMS (Center for Medicare & Medicaid Services)

  • Government contractors such as Booz Allen Hamilton

  • Technology and SaaS companies such as Google

  • Funded ventures and private equity firms such as Paro, Cox2M, and Atlantic Street Capital

  • Financial firms such as Capital One and TempusFX

  • Healthcare & medical device companies such as Howard Hughes Medical Institute

  • Retail organizations such as 2nd Ave / Savers Thrift Stores and Lori’s Gifts

  • Legal and professional services firms such as FTI Consulting and Fair Trade Outsourcing

  • Nonprofits and mission-driven organizations such as PBS, AAMFT, and She Should Run

  • Agency partners such as Huge, Ogilvy, AdVenture Media Group, Clover Collective, ThreeSixtyEight, Cargo, and Matchstic

While the bulk of our work is virtual, we conduct in-person research throughout the DC metro region when projects require on-site sessions, stakeholder workshops, or live focus groups.

International market research capabilities

Although we’re based in the DC area, we support clients whose customers are in multiple regions of the world or clients who are expanding into global markets or studying international audiences.

Our senior team of market researchers, product researchers and UX researchers can support:

  • International participant recruiting for DTC or B2B brands

  • Multi-country quantitative surveys

  • Cross-cultural qualitative interviews or video diary studies

  • Localization and translation coordination

  • Market-entry, product-market fit research, and go-to-market strategies

We tailor methodologies to align with your research objectives as well as regional regulations, cultural context, and time zones.

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Work With Us

Frequently Asked Questions

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  • Bixa Research is a top-rated market research firm headquartered in Alexandria, Virginia—in the Washington, DC metro area. We serve clients across the DC metro region, nationwide across the US, and internationally.

    For example, being in the DC area benefits us greatly when conducting B2B or government-related work. However, we are able to quickly recruit and facilitate qualitative and quantitative research studies across the country.

  • No. Many of our clients are located outside the DC area. We partner with organizations across the U.S. and globally.

    This is especially true when firms are expanding to new regions and conducting product-market fit or localization testing with researchers at Bixa.

  • Yes. We regularly conduct U.S.-wide surveys and recruit participants across industries, regions, and audience segments.

    Bixa’s participant panel is made up of 500,000 participants across the US, Canada, and UK. We also have a network of strong relationships with other recruiting panels that specialize in different geographies and hard-to-reach B2B audiences.

    • Need to find a nationally distributed study of thousands of participants who use health insurance across the US? We’ve done that—for LetsGetChecked.

    • Need to find cardiologists in large hospital systems across the country? Yep, we’ve done that too—for Eko Health.

    • Need to find people who use a specific local internet service provider in Lafayette, LA? We’ve done that too—for LFT Fiber.

    • Need to recruit data analysts and CTOs who use AI to program manufacturing machines? Check.

    • Need to find luxury apartment renters in specific cities across the US? We got you.

    Whoever your audience is, we are able to find them and incentivize them to participate in studies for you—no matter where they are in the world.

  • Yes. We support international recruitment and multi-country research initiatives depending on project scope.

    Our international work in the past has conducte research United States, Canada, United Kingdom, Brazil, India, Switzerland, Germany (DACH region), Australia, and more.

    Even though we’re based in DC, we can recruit DTC and B2B research participants anywhere in the world.

  • Yes. While many studies are conducted virtually, we travel for in-person interviews, ethnography studies, focus groups, strategy workshops, and on-site research when a project benefits from live engagement.

    For example, each year we conduct in-person research on the floor of the annual trade show for the International Dairy, Deli and Bakery Association (IDDBA). This allows us to get a pulse on what topics members are most interested in—and any pain points that the IDDBA can help with.

Let’s talk about your market!

If you’re exploring a research project — whether local, national, or international — we’d be happy to discuss how we can support your goals.

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About Bixa Research

Bixa Research is a Washington DC–based market research firm headquartered in Alexandria, Virginia. The firm conducts qualitative and quantitative research including customer interviews, focus groups, surveys, segmentation studies, UX research, and brand tracking. Bixa partners with organizations across the United States and internationally to uncover customer insights, test messaging and products, and guide strategic decisions with research.