Clear insights start with a conversation.

If you’re considering market research, book a research strategy call with a senior researcher at Bixa.

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If we can help, we’ll send a proposal. If not, you still leave with clarity

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No sales pressure—just a thoughtful conversation about your goals

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A researcher will help you map an approach that gets the data you need

Bixa is a US-based market research firm specializing in qualitative research, quantitative surveys, customer insights, UX research, product research, and brand tracking. Our team helps organizations understand customers, test ideas, and make confident business decisions using real data.

What business questions can market research help answer?

Companies work with Bixa when they need clear answers about customers, products, or markets. Here are some of the questions we help organizations solve…

  • Many companies are guessing when it comes to segmenting their audience or customers, relying on internal or historical stories rather than real data.

    Bixa helps organizations identify meaningful customer segments using surveys with statistical cluster analysis as well as behavioral qualitative research (e.g., interviews, video diary studies). These segmentation studies reveal distinct groups of customers with different motivations, needs, and decision-making patterns, allowing teams to tailor messaging, product development, and marketing strategies more effectively.

  • Organizations often know what customers are doing, but not always why. Bixa conducts qualitative interviews, surveys, and behavioral research to understand how customers evaluate options, what influences their decisions, and where friction occurs in the customer journey.

    These insights help teams improve messaging, pricing, customer experience, and product positioning.

  • Product research and UX research helps teams understand how real users interact with their products or digital experiences.

    Bixa conducts usability testing, in-depth interviews, and surveys to uncover what users find confusing, valuable, or frustrating—what moves them to purchase or what makes them churn. These insights help product teams refine features, improve onboarding, and design experiences that align with real user behavior.

  • Brand perception research helps organizations understand how their brand is viewed in the market — and how that perception compares with competitors.

    Bixa conducts qualitative interviews, surveys, and ongoing brand tracking studies (brand trackers) to measure brand awareness, reputation, differentiation, and message resonance—and track movement over time.

    This research helps teams identify which messages resonate, what differentiates their brand, and how positioning can be strengthened to attract the right audience.

  • Market research can reveal unmet needs, emerging opportunities, and competitive advantages.

    Bixa helps organizations explore new markets, test ideas, evaluate product concepts, and understand how they compare to competitors. These insights support more confident decisions around growth strategy, product development, and market entry.

  • Many organizations know they need insight but aren’t sure which research approach is right.

    Bixa helps teams determine whether qualitative research, surveys, segmentation studies, brand research, or UX research will provide the most useful answers for their specific decision.

  • Not all messages resonate equally, and some are better for different personas.

    Bixa helps companies test messaging using qualitative interviews and focus groups, as well as quantitative surveys using advanced methods like MaxDiff or concept testing.

    These research methods can statistically identify which messages stand out, which claims build credibility, and which positioning is most likely to influence purchase decisions.

  • Many organizations want to understand whether their brand awareness, reputation, and positioning are improving.

    Bixa conducts brand tracking studies (brand trackers) that measure brand awareness, perception, and competitive positioning over time. These ongoing studies help organizations see how marketing efforts influence brand strength and identify shifts in customer perception.

    Book a call to talk about setting up a brand tracking program for your company or organization.

  • Before launching a new product, feature, or service, organizations often want to understand how customers will respond.

    Bixa helps teams evaluate product ideas using concept testing, interviews, and surveys. This research identifies which ideas generate excitement, which features matter most, and where potential barriers to adoption may exist.

Prefer to send a message?

Not everyone is ready to book a meeting right away—and that’s ok.

If you’d like to briefly describe your project or ask a question, send us a message and a senior researcher will reply:

Work with a market research firm that delivers decision-ready insights

We conduct research for organizations across the United States and globally, including work with companies such as Google, IBM, Cox Communications, Cvent, Citibank, PBS, and many others.

  • Bixa partnered with Google to conduct global qualitative research to understand how Gen Z interacts with digital ads across shopping, travel, maps, education, and jobs. Through interviews and behavioral research across the United States, Brazil, and India, the study uncovered how younger audiences evaluate and respond to advertising. These insights helped Google teams redesign ad experiences and improve engagement with Gen Z users.

    Google logo with multicolored letters on a white background

  • When Cox2M needed to validate opportunities in the Internet of Things (IoT) market, they partnered with Bixa for B2B market research. Through in-depth interviews and industry research with decision-makers across sectors such as construction, transportation, parks and recreation, and fuel infrastructure, the study clarified which IoT applications delivered the most value. The insights helped Cox2M prioritize target industries and refine its go-to-market strategy.

    Cox Communications logo in blue.

  • IBM engaged Bixa to conduct UX research and user testing for B2B web-based product. Through interviews and usability testing with target users, Bixa evaluated navigation, content, visuals, and interaction patterns to ensure the products aligned with how real users think and work. The findings delivered clear design recommendations that helped IBM teams improve product usability and user experience.

    IBM logo in blue on a black background

  • Launching a new business model in a traditional industry requires strong market validation. Bixa conducted qualitative interviews and quantitative surveys to understand how buyers evaluate medical malpractice insurance providers. The research identified the most important decision drivers and clarified which audiences were most receptive to the new offering, enabling the company to focus its marketing and messaging strategy.

    Constellation logo with a stylized star and the slogan 'Together for the common good'.

  • The Michigan Dental Association partnered with Bixa to understand how younger dentists view professional associations and what they need from membership. Through interviews and focus groups with dentists at different career stages, the study revealed the motivations and expectations shaping engagement. These insights helped the organization strengthen its value proposition and plan initiatives to support long-term member growth.

    Logo of Michigan Dental Association with a stylized tooth icon and text 'Michigan Dental Association' and tagline 'Your Connection to Oral Health'.

  • To help this retail chain increase store visits and basket size, Bixa conducted ethnographic research with more than 100 in-store shop-alongs and interviews. Observing real shoppers in context revealed how customers discover products, navigate stores, and make purchasing decisions. The findings allowed the retailer to identify distinct shopper segments and develop campaigns designed to increase visit frequency and spending.

    Logo of 2nd Ave Thrift Superstores, a retail chain of stores across the East Coast (acquired by Savers)

  • When a venture-backed startup needed to determine how to price its offering, Bixa designed and implemented Van Westendorp pricing research, a quantitative method for understanding willingness to pay. The study clarified perceived value and price sensitivity among target customers, giving the company data-backed guidance for setting pricing that aligned with market expectations.

    Logo for Datacy with stylized thumbrint

  • When a nonprofit organization asked, “What motivates women to run for political office?” Bixa designed a mixed-method research study combining qualitative interviews with elected officials and a large-scale national survey. Using cluster analysis, the research segmented women across the United States into four psychographic personas. The findings provided clear insight into motivations, barriers, and pathways to leadership, informing future outreach and advocacy strategies.

    Logo for political non-profit She Should Run

Explore our research services

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    Market Research

    Confident business decisions start with the right data. At Bixa, we uncover customer insights that lead to action. We dig deep with qualitative and quantitative methods to understand your audience segments, what drives behavior, and what will set you apart. 

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    Product Research

    Bixa helps teams build the right product and bring it to market with the right message and price. From early MVP testing to refining UX and pricing a product for launch, Bixa delivers primary data that drives decisions across product development, product design, and product marketing.

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    UX Research

    To create and extraordinary user experiences and game-changing products, you need the right insights. Our in-depth research goes beyond surface-level data, diving deep into user behaviors, uncovering the "why" through interviews, usability testing, and observation through ethnography or video diaries.

  • Brand Trackers

    Transform the way you track your brand’s performance against the competition. We recruit a custom consumer panel, and track consumer awareness, perceptions, market trends, and competitive landscape over time—monthly or quarterly. Gain actionable intelligence for confident strategic decisions. 

What happens on a call?

Most strategy calls last 20-30 minutes. You’ll speak directly with a senior researcher from Bixa, not a sales team.

We typically discuss:

  • The decisions you’re trying to make

  • Your target audience or customers

  • What research methods are best for the data you’re hoping to collect (qualitative research, quantitative surveys, or another method)

  • Your budget and a realistic timeline

If primary research isn’t the right fit, we’ll tell you that too.

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