Real shopper insights for IDDBA members

We’re proud to partner with IDDBA to help retailers and consumer brands understand what actually drives shopper decisions—from discovery to purchase. As an IDDBA member, you have access to exclusive research, shopper personas, and a dedicated strategy session with Bixa’s expert researchers. Whether you’re trying to understand shopper hesitation, test new ideas or strengthen your in-store experience, we’ll help you turn insight into action.

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Custom research tailored to your category

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Real shopper insights, not assumptions or AI

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Clear decision-ready insights you can act on

Learn how different shoppers decide what to buy

Get the personas from the IDDBA webinar—what drives purchase, hesitation, and switching in the aisle.

Book your strategy session—included in your IDDBA membership

Book a complimentary session with our team to talk through any research need—whether you’re exploring shopper behavior, testing ideas, or making a key decision. We’ll help you quickly clarify your goals and recommend the smartest path forward based on what we’ve seen work across retailers and consumer brands.

Free for IDDBA members. No prep needed.