Robots Might Buy Products Someday. They Don’t Today.
Robots might be able to buy products in the near future.
But they can’t now.
Right now, humans make purchase decisions.
Humans feel insecure.
Humans aspire.
Humans hesitate.
Humans overpay.
Humans regret.
Humans rationalize.
Robots have never cried. They have never experienced pain. They have never had grief. They have never stood in front of a shelf and chosen something because it made them feel seen.
If you want to sell to a robot, by all means — use a robot to research that.
But if you want to sell to a human — one who actually makes purchase decisions — you need a human strategy.
Recently I saw a reel by @husk.irl on Instagram where he asks AI to be a hostage negotiator. Take a look:
He offers one dollar for a human life, and AI won’t even agree to that.
It cannot assign value to a human being because it has never valued anything.
And the scariest part?
That’s not a glitch. That’s the architecture.
AI is powerful. I think we all know that. It can pull general information. It can aggregate. It can predict. It can summarize what’s common in a millisecond.
But AI cannot human. And if your job hinges on how well you can influence humans, you cannot remove the human from the strategy.
At Bixa, we conduct human-moderated, manually analyzed research. Why? Because nuance lives between words. Because tone matters. Because hesitation matters. Because contradiction matters.
Probability can tell you what’s likely. It cannot tell you what’s meaningful… and meaningful is what moves markets.
“The best brands don’t just happen to get noticed. They create that instant spark where customers think: ‘I NEED this in my life!” At Bixa, our job is to uncover the exact triggers that make that moment happen—and help our clients design for it every time.”
Why companies work with Bixa
When the decision matters, teams call Bixa because they don’t want probability — they want clarity they can stand behind. We conduct human-moderated interviews and rigorous quantitative studies like MaxDiff and Conjoint, and we manually analyze the work because nuance, emotion, and contradiction don’t show up in automated summaries. We’ve partnered with companies ranging from startups to global brands like Google, IBM, and Cvent, and the common thread is simple: they’re making a high-impact decision and need research that understands humans. If that’s where you are, book a no-pressure call with one of our senior researchers — we’ll help you determine the right path forward.
If you’re navigating an important decision and want to pressure-test it with real humans, book a call with one of our senior researchers:
