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https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/556cef2c-00b9-4e02-8c88-4851f4d56109/Original+tracking+research+for+LetsGetChecked+by+Bixa.png Case studies - She Should Run https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/0dafb789-025d-4934-ac4b-67ed4843b7e5/Image+of+students+to+illustrate+original+research+between+Bixa+and+Google+Gen+Z.png Case studies - She Should Run https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/46d82071-c2aa-4f1d-859a-fb565a8cc162/Image+of+female+elected+official+to+illustrate+bixa+original+research+for+she+should+run+nonprofit.png https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/44524103-ab8e-4b59-aa2a-2ce8b0fe9761/sheshouldrun.png https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/903954de-3dba-4b1d-a36d-16cdce5c37da/Who_icon5.png https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/903954de-3dba-4b1d-a36d-16cdce5c37da/Who_icon5.png https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/903954de-3dba-4b1d-a36d-16cdce5c37da/Who_icon5.png https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/1792170460696-23FDNK46JTWLJLHOGH0T/Personas+and+journey+maps+Bixa+created+for+She+Should+Run.jpg Case studies - She Should Run - Psychographic personas and journey maps https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/1792170480732-4YMPG1LVVNY74CQI5GH3/Personas+in+action+-+sample+from+research+report+by+bixa.jpg Case studies - She Should Run - Video clips illustrating personas https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/1792170931655-ULCVYCONI7PIW6ZN7NE0/Data-barriers-motivators-report+for+she+should+run.jpg Case studies - She Should Run https://www.bixaresearch.com/case-studies/technology/b2b/messaging-studies/brand-tracking/interviews/surveys/video-diaries/vention monthly 0.5 2026-10-29 https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/556cef2c-00b9-4e02-8c88-4851f4d56109/Original+tracking+research+for+LetsGetChecked+by+Bixa.png Case studies - Vention https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/8701ebf1-0b61-4a46-98a3-83dcbe78c365/Google+news+bixa+research+image.png Case studies - Vention https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/597a90a4-68a3-477a-936c-b23f8903cf2e/Smart+stethoscope+image+to+illustrate+bixa+original+product+research+for+eko+health.png Case studies - Vention https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/817028e7-32d0-4a8a-9016-053179c0e111/Connected+City+image+to+illustrate+partnership+between+Bixa+and+Cox2M+Smart+Cities.png Case studies - Vention https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/1780932031.011044-HQYJCWTPVIDSHAHUIARE/imgg-gg3p-BC-DRJ-9a3ac480.png Case studies - Vention https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/1780932031.11286-ZBCPULHSCKQTWCTIVHHM/imgg-gg3p-BC-DQ-U-4232d553.png Case studies - Vention https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/1780932031.031863-NXFUHURWYVQAQFCNRMHX/Financial+services+office+scene.png Case studies - Vention https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/077fa294-fd77-4eeb-a005-5208cc0af3b1/IT+B2B+interviews+conducted+for+Vention+by+Bixa+Research.png https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/4befe4d8-5ac7-48a5-bffe-600402dee8a3/Vention-logo-profile-webp.webp https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/903954de-3dba-4b1d-a36d-16cdce5c37da/Who_icon5.png https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/903954de-3dba-4b1d-a36d-16cdce5c37da/Who_icon5.png https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/903954de-3dba-4b1d-a36d-16cdce5c37da/Who_icon5.png https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/1792705405693-1M3IARLDDG639M3CTLXR/bixa-vention-example+summary+of+key+findings+dashboard.jpg Case studies - Vention - Summary of findings Key findings at a glance, connecting buyer priorities and market shifts to opportunities for Vention. https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/1792705414840-ZJAZXG9IXGUKWJDX28WE/bixa-example-personas-audience-segmentation.jpg Case studies - Vention - Audience segmentation and personas Research-based buyer personas outlining distinct, statistically significant differences across target audience groups. https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/1792705410339-WXRGYZSZ4BF2N4G3OV5C/bixa-vention-example-finding-subgroupchart.jpg Case studies - Vention - Finding and subgroup analysis In addition to reporting key findings, our deliverables can show how behaviors differ across key buyer groups. https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/1792705420629-H5EGVUJ2EZF01OUSF2EC/bixa-example-maxdiff-message-testing.jpg Case studies - Vention - MaxDiff message testing Snapshot of findings that reveal what resonates most, with subgroup callouts highlighting differences by geography and persona. https://www.bixaresearch.com/case-studies/technology/b2b/interviews/cox-communications-iot-traffic-lights monthly 0.5 2026-10-20 https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/8701ebf1-0b61-4a46-98a3-83dcbe78c365/Google+news+bixa+research+image.png Case studies - Cox Communications IoT Traffic Lights https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/46d82071-c2aa-4f1d-859a-fb565a8cc162/Image+of+female+elected+official+to+illustrate+bixa+original+research+for+she+should+run+nonprofit.png Case studies - Cox Communications IoT Traffic Lights https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/8b424be2-1861-4faf-9e1c-b16e4fa66380/gen+z+photo+of+women+shopping+on+phones.png Case studies - Cox Communications IoT Traffic Lights https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/556cef2c-00b9-4e02-8c88-4851f4d56109/Original+tracking+research+for+LetsGetChecked+by+Bixa.png Case studies - Cox Communications IoT Traffic Lights https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/f1a7acc6-2435-4d97-a84e-0916c45a9f59/Connected+City+image+to+illustrate+partnership+between+Bixa+and+Cox2M+Smart+Cities.png https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/4a3550cf-561d-48e2-a862-2b7a5333c3ec/COX+2m.png https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/e005d258-a44a-4909-83d7-04cd324b10b9/traffic-signal-maintenance-pain-points-induction-loops-video-systems.png https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/903954de-3dba-4b1d-a36d-16cdce5c37da/Who_icon5.png https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/903954de-3dba-4b1d-a36d-16cdce5c37da/Who_icon5.png https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/903954de-3dba-4b1d-a36d-16cdce5c37da/Who_icon5.png https://www.bixaresearch.com/case-studies/healthcare/b2b/surveys/interviews/pricing-research/eko-health monthly 0.5 2026-10-20 https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/556cef2c-00b9-4e02-8c88-4851f4d56109/Original+tracking+research+for+LetsGetChecked+by+Bixa.png Case studies - Eko Health https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/f1a7acc6-2435-4d97-a84e-0916c45a9f59/Connected+City+image+to+illustrate+partnership+between+Bixa+and+Cox2M+Smart+Cities.png Case studies - Eko Health https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/8701ebf1-0b61-4a46-98a3-83dcbe78c365/Google+news+bixa+research+image.png Case studies - Eko Health https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/46d82071-c2aa-4f1d-859a-fb565a8cc162/Image+of+female+elected+official+to+illustrate+bixa+original+research+for+she+should+run+nonprofit.png Case studies - Eko Health https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/597a90a4-68a3-477a-936c-b23f8903cf2e/Smart+stethoscope+image+to+illustrate+bixa+original+product+research+for+eko+health.png https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/a13cda29-cdda-4fb9-aa3e-61f6d0d70ae8/eko_health-New-logo.png https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/ce3c4847-7350-46df-a4ee-af80f69e63ff/Market_Research_psychographic_personas.png https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/903954de-3dba-4b1d-a36d-16cdce5c37da/Who_icon5.png https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/903954de-3dba-4b1d-a36d-16cdce5c37da/Who_icon5.png https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/903954de-3dba-4b1d-a36d-16cdce5c37da/Who_icon5.png https://www.bixaresearch.com/case-studies/healthcare/associations/surveys/brand-tracking/video-diaries/focus-groups/letsgetchecked monthly 0.5 2026-10-20 https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/597a90a4-68a3-477a-936c-b23f8903cf2e/Smart+stethoscope+image+to+illustrate+bixa+original+product+research+for+eko+health.png Case studies - Let'sGetChecked https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/46d82071-c2aa-4f1d-859a-fb565a8cc162/Image+of+female+elected+official+to+illustrate+bixa+original+research+for+she+should+run+nonprofit.png Case studies - Let'sGetChecked https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/8b424be2-1861-4faf-9e1c-b16e4fa66380/gen+z+photo+of+women+shopping+on+phones.png Case studies - Let'sGetChecked https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/f1a7acc6-2435-4d97-a84e-0916c45a9f59/Connected+City+image+to+illustrate+partnership+between+Bixa+and+Cox2M+Smart+Cities.png Case studies - Let'sGetChecked https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/cb343021-0c65-4633-baa7-a5b90740acf1/Original+tracking+research+for+LetsGetChecked+by+Bixa.png https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/70b4fd4d-89e8-4281-b721-b15891b03992/6666ff4ac7ff58918a67ea50_letsgetchecked-logo-n1.png https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/903954de-3dba-4b1d-a36d-16cdce5c37da/Who_icon5.png https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/903954de-3dba-4b1d-a36d-16cdce5c37da/Who_icon5.png https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/903954de-3dba-4b1d-a36d-16cdce5c37da/Who_icon5.png https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/1792100501988-KPE1AUG3YZNICPPWFL8T/Sample+chart+from+presentation+on+how+unepxected+costs+can+be+intimidating+to+the+US+population+assessing+healtcare.png Case studies - Let'sGetChecked - Sample data from survey question https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/1792100502032-IAPBG4Z608JFUS9KFF5O/Sample+changes+reported+from+year+1+to+year+2+Bixa+original+research.png Case studies - Let'sGetChecked - Tracking statistically significant changes Highlighted by delta symbols. https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/1792100503082-BB17IPPMW2RZSRLNEOOX/What+a+subgroup+chart+looks+like+in+a+bixa+original+research+presentation.png Case studies - Let'sGetChecked - Notable differences between sub-groups https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/1792100500836-677ACE0JMLO43GL29BK1/Sample+from+presentation+-+US+population+summary.png Case studies - Let'sGetChecked - Summary of US population stats https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/1792100500849-B0Q1HY26C9JF3B753YAU/Sample+data+from+Bixa+research+for+LetsGetChecked+-+disability+segment+stats.png Case studies - Let'sGetChecked - Key stats for a specific sub-group https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/1792100503160-3S79UA1PCTKL4Y0UTX79/Sample+of+a+video+diary+transcript+to+show+qualitative+research+capabilties.png Case studies - Let'sGetChecked - Example video diary study https://www.bixaresearch.com/case-studies/technology/media/interviews/video-diaries/ux-testing/journey-mapping/google-news monthly 0.5 2026-10-20 https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/8b424be2-1861-4faf-9e1c-b16e4fa66380/gen+z+photo+of+women+shopping+on+phones.png Case studies - Google News https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/f1a7acc6-2435-4d97-a84e-0916c45a9f59/Connected+City+image+to+illustrate+partnership+between+Bixa+and+Cox2M+Smart+Cities.png Case studies - Google News https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/0dafb789-025d-4934-ac4b-67ed4843b7e5/Image+of+students+to+illustrate+original+research+between+Bixa+and+Google+Gen+Z.png Case studies - Google News https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/46d82071-c2aa-4f1d-859a-fb565a8cc162/Image+of+female+elected+official+to+illustrate+bixa+original+research+for+she+should+run+nonprofit.png Case studies - Google News https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/1e229a23-8649-4cfb-ac06-1d3ba7e99eae/Google+news+bixa+research+image.png https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/7d4e9f6e-5b69-460c-b4dc-47f30b60d20a/Google_news_logo.png https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/673f951e-70d2-4d1f-81a6-43bdba93b263/Participant_Segmentation.png https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/903954de-3dba-4b1d-a36d-16cdce5c37da/Who_icon5.png https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/903954de-3dba-4b1d-a36d-16cdce5c37da/Who_icon5.png https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/903954de-3dba-4b1d-a36d-16cdce5c37da/Who_icon5.png https://www.bixaresearch.com/case-studies/technology/interviews/ux-testing/journey-mapping/video-diaries/google-ads monthly 0.5 2026-10-20 https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/8701ebf1-0b61-4a46-98a3-83dcbe78c365/Google+news+bixa+research+image.png Case studies - Google Ads https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/f1a7acc6-2435-4d97-a84e-0916c45a9f59/Connected+City+image+to+illustrate+partnership+between+Bixa+and+Cox2M+Smart+Cities.png Case studies - Google Ads https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/0dafb789-025d-4934-ac4b-67ed4843b7e5/Image+of+students+to+illustrate+original+research+between+Bixa+and+Google+Gen+Z.png Case studies - Google Ads https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/46d82071-c2aa-4f1d-859a-fb565a8cc162/Image+of+female+elected+official+to+illustrate+bixa+original+research+for+she+should+run+nonprofit.png Case studies - Google Ads https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/8b424be2-1861-4faf-9e1c-b16e4fa66380/gen+z+photo+of+women+shopping+on+phones.png https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/23a44ffd-46dc-4724-a5e9-2a02f709961f/google_ads_logo-freelogovectors.net_.png https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/34d6d72d-a64e-4280-b49c-6fdc2ba1956d/Bixas+market+research+for+google+wireframes.png https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/6c513ea0-5b3e-4ad7-b333-01be9e48da7f/Bixa_Google+Ads_Market+research+partner_Journey+mapping+%281%29.png https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/903954de-3dba-4b1d-a36d-16cdce5c37da/Who_icon5.png https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/903954de-3dba-4b1d-a36d-16cdce5c37da/Who_icon5.png https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/903954de-3dba-4b1d-a36d-16cdce5c37da/Who_icon5.png https://www.bixaresearch.com/case-studies/b2b/finance/healthcare/surveys/interviews/messaging-studies/constellation-mutual monthly 0.5 2026-10-30 https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/8701ebf1-0b61-4a46-98a3-83dcbe78c365/Google+news+bixa+research+image.png Case studies - Constellation Mutual https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/f1a7acc6-2435-4d97-a84e-0916c45a9f59/Connected+City+image+to+illustrate+partnership+between+Bixa+and+Cox2M+Smart+Cities.png Case studies - Constellation Mutual https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/0dafb789-025d-4934-ac4b-67ed4843b7e5/Image+of+students+to+illustrate+original+research+between+Bixa+and+Google+Gen+Z.png Case studies - Constellation Mutual https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/46d82071-c2aa-4f1d-859a-fb565a8cc162/Image+of+female+elected+official+to+illustrate+bixa+original+research+for+she+should+run+nonprofit.png Case studies - Constellation Mutual https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/d4066f01-a37c-4e26-be47-79a8a92ed1b3/insurance+and+fintech+research+provider+bixa+research.jpg https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/78098815-8966-4e71-9c09-2d2e4e238536/constellation.png https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/cad4acea-6e34-465c-b6a6-5a03dd888377/orthopedic-procedure-practice-malpractice-insurance-buying-journey.png https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/903954de-3dba-4b1d-a36d-16cdce5c37da/Who_icon5.png https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/903954de-3dba-4b1d-a36d-16cdce5c37da/Who_icon5.png https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/903954de-3dba-4b1d-a36d-16cdce5c37da/Who_icon5.png https://www.bixaresearch.com/case-studies/ecommerce/professional-services/surveys/pricing-research/canopy monthly 0.5 2026-10-30 https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/8701ebf1-0b61-4a46-98a3-83dcbe78c365/Google+news+bixa+research+image.png Case studies - Canopy https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/f1a7acc6-2435-4d97-a84e-0916c45a9f59/Connected+City+image+to+illustrate+partnership+between+Bixa+and+Cox2M+Smart+Cities.png Case studies - Canopy https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/0dafb789-025d-4934-ac4b-67ed4843b7e5/Image+of+students+to+illustrate+original+research+between+Bixa+and+Google+Gen+Z.png Case studies - Canopy https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/46d82071-c2aa-4f1d-859a-fb565a8cc162/Image+of+female+elected+official+to+illustrate+bixa+original+research+for+she+should+run+nonprofit.png Case studies - Canopy https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/5491524d-88db-44bd-bf80-02874bd2e613/Warm+Modern+Flooring+Showroom+Browsing.png https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/24f98935-765d-4e63-9029-b7763420f74e/Canopy_HorizontalLockup_Spruce_Bold_webformatonly-svg_764x221.png https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/903954de-3dba-4b1d-a36d-16cdce5c37da/Who_icon5.png https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/903954de-3dba-4b1d-a36d-16cdce5c37da/Who_icon5.png https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/903954de-3dba-4b1d-a36d-16cdce5c37da/Who_icon5.png https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/1792709098820-Q2G6V665X7JZ7AQ2CQKH/bixa+example+van+westendorp+survey+output.jpg Case studies - Canopy - Finding the right price for the Design Kit Van Westendorp analysis revealed customers’ pricing thresholds, identifying a $310–$410 range and a $350 optimal price point. https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/1792709101968-GT43L4RAJWMSZPEBIT3U/bixa+example+pricing+for+add-on+service.jpg Case studies - Canopy - Exploring the value of expert design advice Customers reported willingness to pay an additional $70 on average for a one-hour virtual design consultation, highlighting a potential add-on opportunity. https://www.bixaresearch.com/case-studies/technology/media/surveys/brand-tracking/golfzon monthly 0.5 2026-10-30 https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/8701ebf1-0b61-4a46-98a3-83dcbe78c365/Google+news+bixa+research+image.png Case studies - GOLFZON https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/f1a7acc6-2435-4d97-a84e-0916c45a9f59/Connected+City+image+to+illustrate+partnership+between+Bixa+and+Cox2M+Smart+Cities.png Case studies - GOLFZON https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/0dafb789-025d-4934-ac4b-67ed4843b7e5/Image+of+students+to+illustrate+original+research+between+Bixa+and+Google+Gen+Z.png Case studies - GOLFZON https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/46d82071-c2aa-4f1d-859a-fb565a8cc162/Image+of+female+elected+official+to+illustrate+bixa+original+research+for+she+should+run+nonprofit.png Case studies - GOLFZON https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/3217dc32-6dd0-4de0-b564-4505008fb9f5/GOLFZON+simulator+image.jpg https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/1ecccb10-ee9c-4006-8b94-f7fe5e4982bf/golfzon+logo.png https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/903954de-3dba-4b1d-a36d-16cdce5c37da/Who_icon5.png https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/903954de-3dba-4b1d-a36d-16cdce5c37da/Who_icon5.png https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/903954de-3dba-4b1d-a36d-16cdce5c37da/Who_icon5.png https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/1792767437909-WAIMXN0NLGI2DXLMIP0Y/Bixa+sample+-+Unaided+awareness+findings.png Case studies - GOLFZON - Establishing an awareness baseline Our initial benchmarking study back in 2025 revealed low unaided recall across the category, giving GOLFZON context for its starting position and the opportunity to build stronger brand recognition. https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/1792767442449-ECW3ZV27RV5MC8Q5NYLT/Bixa+sample+-+competitor+positioning.png Case studies - GOLFZON - Aided awareness (brand recognition) Aided awareness results and subgroup analysis showed how recognition varied by golfer behavior, simulator experience, and demographics—highlighting audiences to build on and those to introduce to the brand. https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/1792767449338-JNAVBED5QHZY9SCVT9YC/Bixa+sample+-+aided+awareness.png Case studies - GOLFZON - Tracking long-term, beyond the buzz Quarterly comparisons put changes in awareness into perspective, helping GOLFZON distinguish short-term surges for them or competitors and seasonal fluctuations from brand awareness that holds over time. https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/1792767455013-HCGVMJMLWEV4WR0L43HX/Bixa+sample+-+perception+positioning+brand+tracker.png Case studies - GOLFZON - Data for positioning / differentiation strategy Both survey data and qualitative open-ended responses identified realistic gameplay as a leading differentiator, connecting brand perceptions with specific features of the GOLFZON experience. https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/1792768129039-RM7YW3TCUJ2DT6CYKT43/GOLFZON+flex+questions+-+summary.jpg Case studies - GOLFZON - Flexible questions for timely decisions Quarterly add-on modules explored top-of-mind questions the client had, including testing of an in-person concept merging simulator golf with real putting greens, or assessing impact of specific ambassador partnerships, all alongside the brand tracker’s core brand measures. https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/1792767812813-MBW2VMUKJX4Q7XP7NC3U/subgroup+chart+example+-+bixa+sample+for+quantitative+survey+brand+tracking.png Case studies - GOLFZON - Uncovering differences beneath the topline numbers Performance associations varied across golfer groups. Highlighted cells identify statistically significant differences, helping the team spot audience strengths and opportunities that overall percentages can obscure. https://www.bixaresearch.com/case-studies/technology/travel/interviews/concept-testing/avoya-travel monthly 0.5 2026-10-30 https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/8701ebf1-0b61-4a46-98a3-83dcbe78c365/Google+news+bixa+research+image.png Case studies - Avoya Travel https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/f1a7acc6-2435-4d97-a84e-0916c45a9f59/Connected+City+image+to+illustrate+partnership+between+Bixa+and+Cox2M+Smart+Cities.png Case studies - Avoya Travel https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/0dafb789-025d-4934-ac4b-67ed4843b7e5/Image+of+students+to+illustrate+original+research+between+Bixa+and+Google+Gen+Z.png Case studies - Avoya Travel https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/678e18b6-2425-49ce-b954-e8cead754b5e/travelers+booking+a+trip+with+an+advisor.png https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/23c3d3c8-a9ef-4852-9079-59ce8a175db6/Avoya+white+background.png https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/903954de-3dba-4b1d-a36d-16cdce5c37da/Who_icon5.png https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/903954de-3dba-4b1d-a36d-16cdce5c37da/Who_icon5.png https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/903954de-3dba-4b1d-a36d-16cdce5c37da/Who_icon5.png https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/1793036876594-ZBUB2X6ID7F6B22Q521O/1+Bixa+case+study+for+Avoya+Travel+tech+company+-+customer+interviews.jpg Case studies - Avoya Travel - Research into loyalty for Avoya's rebrand Customer interviews revealed which benefits travelers attributed to Avoya itself, and which travelers were more apt to attribute these to Avoya vs. their independent travel advisor directly—identifying opportunities for the rebrand to emphasize access, protections, and support that extend beyond one advisor relationship. https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/1793036881720-7YDSGXKSJOLIFGSBRED0/2+Bixa+qual+case+study+for+Avoya+Travel+tech+company+-+customer+interviews.jpg Case studies - Avoya Travel - Rethinking messaging around cost There is a pervasive myth in the travel world that people believe advisors to be more expensive than planning themselves. This set of research showed that this particular set of travelers did not subscribe to this myth. These qualitative research findings guided the rebrand’s messaging toward demonstrating benefits rather than countering an assumed cost barrier. https://images.squarespace-cdn.com/content/v1/5728ebe1859fd0ab245294cd/1793036886152-G9LU4CQOP41V8OR9LUO2/2026-10-26_13-35-52.png Case studies - Avoya Travel